Industry research reports, white papers and online resources.

Industry Research

The Canada Media Fund (CMF) monitors industry trends and developments to provide stakeholders with industry-specific information and forward-looking analyses of the evolution of the television and digital media marketplace through CMF Trends online. The website provides:

  • Hundreds of articles written by the CMF Industry and Market Trends team, as well as by collaborators and experts based in Canada and internationally.
  • Dozens of research reports, including our biannual reports on trends, providing insight into the challenges facing and opportunities available to Canadian producers and creators.
  • Data on Canadian media consumption patterns and major global trends to facilitate research and presentations.

The CMF also publishes Crowdfunding in Canada online, providing an in-depth understanding of this funding practice from a perspective relevant to Canada’s creative industries. The online resources also provides a comprehensive list of platforms accessible to Canadian projects.

Some highlights from 2017-2018: 

  • Publication of 69 blog posts from a team of 20 collaborators and experts based in Canada and internationally.
  • Publication of a directory of resources to improve workplace inclusion and diversity and a series of 8 reports on content export.
  • Publication of 16 research reports available in French and English.
  • Publication of seven new articles in French and English on Crowdfunding in Canada.

Research reports published in 2017-2018: 

Title Partners Release Date Description
Exporting Canadian television to international markets: trends, opportunities and future directions

Exporting Canadian feature films to international markets: trends, opportunities & future directions
Lead: CMPA.
Partners: CMF, Telefilm, AQPM.
May 30, 2017 Two-report series: key trends in international sales; intelligence on challenges and opportunities to increase foreign sales; policies, programs and initiatives to support foreign sales.
Pulse on VR Leads: CFC Media Lab and OMERS Ventures.
Partners: CMF, OMDC, Creative BC, On Screen Manitoba, New Media Manitoba, SODEC, Telefilm, SuperVentures.
June 27, 2017 Ongoing snapshot of Canada’s VR ecosystem as it evolves: a new website, pulseonvr.ca, will present quarterly data drawn from a survey of the Canadian VR ecosystem (workflows, tools, challenges, and opportunities).
CMF Trends Report: 2017 Mid-Year Update Lead: CMF. July 11, 2017 Mid-year update to the CMF’s 2017 Trends Report: The Digital Puzzle: Piecing Back Together the Content Value Chain.
Your Market is Everywhere: emerging export market report series Lead: CMF. September 8 to November 30, 2017 Series of 8 reports aiming to demonstrate how Canadian producers can benefit from looking beyond borders to emerging markets: Focus is on markets not covered in the two CMPA reports released May 30th.
Diversity & Inclusion Toolkit for the Interactive Digital Media Industry Lead: Interactive Ontario.
Partners: CMF, OMDC, Ubisoft, Humber College.
October 17, 2017 Understand the challenges of having a diverse and inclusive workplace and provide recommendations and resources to help interactive digital media companies improve their diversity and inclusion.
The time is now: A Nova Scotia Public Broadcaster Lead: Nova Scotia College of Art and Design (NSCAD).
Partners: CMF, Telefilm.
October 23, 2017 Ascertain the feasibility of starting a public educational broadcaster in Nova Scotia and the Atlantic region.
Canadian Audiences 2017 Lead: Telefilm.
Partner: CMF.
November 14, 2017 This report provides a summary of the audience data and trends that Telefilm has been measuring since 2012. Nielsen Media Research was retained to conduct the 2017 study.
Resources to improve workplace inclusion and diversity Lead: CMF. November 28, 2017 Cross-Canada list of diversity resources available to media companies (accompanying piece to the Interactive Ontario report released Oct. 17th).
Trends Report 2018 - Future Shock is Now Lead: CMF. January 31, 2018 With Future Shock Is Now, the Canada Media Fund attempts to answer this question through the lens of four major trends that have originated from the convergence and interaction of various phenomena developing at great speed and to which we must be particularly attentive in 2018.
Quebec English Production Monitoring Report (2015-16) Lead: Quebec English-Language Production Council.
Partners: CMF, NFB, Canadian Heritage.
April 20, 2018 Regional production trends data and in-depth statistical information on official language minority (OLMC) production.
Back to top